Business cards remain the most common way of exchanging contact information with new and potential clients. In that small piece of printed space, you have a chance to gain exposure and impres upon a new acquaintance some of the qualities that make you unique. It is part of a first impression, and you should never take it lightly.
But what makes a successful, effective, great business card?
- Clear, visual display of the essentials.
Never lose sight of the functional purpose of a business card: to provide contact information. Consequently, it shouldn’t be a puzzling process to decipher how your new acquaintance will be able to contact you. Make sure the key details are easy to see: bolded, or displayed in certain fonts. And be sure to include multiple ways to contact you: phone, e-mail, and now many people are including social media routes as well: Twitter handle, Facebook URL, etc.
- De-clutter your design
Don’t let an abundance of good design ideas get in the way of your business card’s effectiveness. Make sure your design elements have a purpose, and stick to clean lines, legible fonts and just the pertinent information that makes your card function properly.
- Stand out from the crowd
Find a unique image, test out an uncommon (but still legible) font, or maybe an unusual color or shape that will help your card leave a lasting impression. Making your card memorable increases the chances of you being the person that people call over your competition.