You may be an expert in your field – but do your customers and prospects know it? Do they remember it?
Many business owners recognize this important issue: They do not keep in touch with the people they know or do business with. And they are allowing future business to slip through the net.
If you think missing a target list is a stumbling block, you should also realize that it’s never too soon to start building your own database.
With a little effort, focused activity, and intuition, you can build an effective list. Of course many companies, including us, exist to help augment this activity, and we’ve done it successfully for clients on a large scale. However, each business, large or small, can make inroad on this issue. Just keep these three things in mind:
- Quality is more important than quantity
Many people give up before they start because they believe that any worthwhile list must contain thousands of records. This is not true. There are clients using well qualified lists of less than 100 contacts and they still get useful results.
- Keep it simple
If you already use Outlook to manage your emails and contacts, use it to build your database. You can flag contacts into categories so you know who is who. It is possible to use build in tools to export your data when required but check out http://www.codetwo.com/freeware/outlook-export/. This is a free Outlook plug-in that simplifies exporting your contacts.
- Know your target market
You should be aiming for a quality list. To do this you need to know what sort of contacts you are looking to add to your list. Be clear in your own mind who can really benefit from what you do.