When businesses turn to Facebook they’re not looking to check up on Aunt Sue’s college reunion pictures or share a video of Baby Jeannie’s first steps.   Businesses look at Facebook as another weapon in their marketing arsenal, and like all weapons, if it’s not firing, it’s not doing its job. And the metaphorical equivalent …

People often think social media activities are simply the result of logging in, dashing off a short note, clicking “post” and continuing on your merry way. These people also probably think a crab souffle is as simple as tossing ingredients into a pot and throwing into the oven, clicking a button and turning a dial, …

There are more than 2.8 million companies right now on LinkedIn, the massively popular and powerful social media networking tool for employees and employers (and those seeking employment). That’s a lot of shingles hung out on the doorstep. Hagadone Printing Company is on LinkedIn, and like us, there are millions of options out there for …

The goal of any successful blog writer is to have as many people as possible read their post and benefit from the information being shared. We wouldn’t be doing Digital Ink if we didn’t hope that many of you would read what we have to share, and if you feel it’s worthwhile, pass it along …

Lead Generation is a topic most businesses are familiar with. Tools on the Internet can greatly enhance a business’ ability to bring in pre-qualified prospects.   Every business needs a Lead Generation System, but the essential habit businesses should nurture is to be able to use that system in conjunction with other strategies and systems. …

They say a picture is worth a thousand words. How many likes is it worth? Or Retweets? Eye-catching images are essential to a successful social media engagement strategy for any business. Recent HubSpot data indicates that Facebook posts with images generated 53% more likes and 104% more comments than the average post. If you’re a …

Super Bowl Sunday is upon us, and this weekend more of us than not will be watching the big game. And as anyone but an NFL newbie would know, this is about more than the game: It’s about parties, ono food spreads, family and friends getting together, a star-studded halftime show, and of course: the …

Business cards remain the most common way of exchanging contact information with new and potential clients. In that small piece of printed space, you have a chance to gain exposure and impres upon a new acquaintance some of the qualities that make you unique. It is part of a first impression, and you should never …

The Rotary Global Peace Forum is taking place this weekend at the Hawaii Convention Center. for It’s a chance for people of different ages from different parts of the world to gather to share ideas and develop strategies to progress toward a more peaceful world.  Honolulu’s forum is encouraging the next generation of leaders to …