Promotional products are what some call giveaways, gimmes, chatchkes, freebies – those fun and sometimes cheesy items we put our logos on to get attention for our business.
Promotional products are possibly the oldest form of advertising. Businesses expend considerable funds and resources into giving away free stuff with their logos every year.
But in order to be successful, businesses need something memorable as well as a reason to get information from those interested in the products and/or services so they can follow up afterwards.
If you’re questioning the effectiveness of promotional products, consider the time-honored tradition of human behavior with regard to gift giving. There isn’t a point in recorded history where you can find people did NOT expect something back in return for gifts – if nothing more than engendering a positive attitude toward the gift-giver. People are simply hard-wired to respond if we get something.
In some cases, nonprofits will find extremely positive results from incorporating gifts into their mailings for donations. And that increased rate continues to jump up when the mailing is built with personalized address labels.
It’s important to give careful consideration when choosing your chatchke: Give items that members of your target audience will use in the environment where they make decisions about using your product or service, and have it underscore your marketing message and differentiate your company.
Also, be sure to invest in personalization. It makes a huge difference in how effective these become. You are no doubt particularly enamored of your company logo, but customers really like to use items that have their names on them.
Think long term: Skip the logo-embossed disposable water bottles and other items that will be quickly used and tossed. Make your promotional products investment something that will have a shelf life. thumb drives, aluminum sports bottles, reusable grocery bags, and anything green or American made.