A small area of valuable cover real estate can be shared with a select advertiser to effectively direct readers to the advertiser’s website or to a specific ad page in the publication.
Removable cards with special offers will help generate business for your advertisers. The cards can be affixed to the cover or to selected ads inside the publication to increase the value of the magazine or an advertisement.
Use variable data covers to create personalized marketing materials that can be mailed or given to visitors at check-in and combined with other offers based on guest demographics.
By creating custom cover lines for a target readership, you can direct your audience to a feature article and paired advertisement. Share your prime subscribers with your advertisers for a fee or as an incentive, while you reward your readers with a premium offer—a win-win idea for all.
The essence of personalization is leveraging what is known about the prospect or customer in order to craft offers that are relevant and compelling. Through varying messages, images, and offers, you can tailor your marketing to individuals and groups based on their specific characteristics and preferences, and can make your brochure or rack card more effective. Select publication audiences can be wooed with targeted offers and the effectiveness tracked through simple offer coding.
Make an offer they can’t refuse.
Now, it’s possible to create multiple, specific, targeted messages geared to each individual’s tastes and interests. In other words, digital printing can make sure the message conforms to the audience, without forcing the audience to conform to the message.
A page curl illusion allows the publisher to add value for an advertiser or corporate sponsor by creating a “sneak peek” effect. Sell the valuable cover space as a bonus to the first page advertiser or use it to direct a select group of readers to an insert or advertisement. This is a clever way to enhance a reader’s relationship with a sponsor.
Variations on a Theme.
The flexibility of changing cover graphics based on client demographics is a powerful way for boutique publications to tailor themselves to their audience’s preferences. With digital printing, you can prepare small quantities of realistic comps or actual publications with sample content to secure financing and advertising, or start new niche market titles without risking precious development capital.
Digital printing’s variable data and graphics are an effective way to turn small quantities of your publication into complimentary issues that salespeople and other professionals can customize with personalized greetings to get them noticed or help them stay connected with their clients, customers or patients.
Include common text on a visitor publication and then sell the covers to various sponsors. The sponsor could have select distribution and also use the cover to generate additional business.
Who wouldn’t want to have their kid’s name on a magazine cover as a keepsake? Reward new subscribers with a personal cover that is sent to them when they sign up with you. By connecting a database to the page design you can produce jobs where each copy is created for, and tailored to, a specific recipient using variable images and text.
A coupon book developed to maximize use of the digital press sheet comes out as a 5.5”x 3.75”—32 page + cover perfect bound booklet—16 perfed coupon offers. This handy pocket-sized self mailer can have variable offers tailored to each customer. Personalize the cover and each coupon for the recipient. When the coupons are redeemed the customization will allow for more detailed tracking.
