Want to reach them one-by-one?
Change the entire contents of every page—text, images and graphics! Hagadone’s 1:1 Marketing Support helps you address your customers individually with digital printing’s advanced variable data capabilities. The sophisticated technology connects a database to each page so you can design marketing materials to be created and tailored for a specific recipient. Or use versioning or zoning to print multiple short runs of nearly identical copies with content varied for target groups—for different branches, geographical locations, or languages. The variable data printing marketing advantage is that people will read and respond to documents geared and created specifically for them.
Join the Revolution
Digital printing is revolutionizing the world of marketing. With collateral-on-demand, personalized direct mail and customized publishing, digital printing technology is creating new marketing tools and campaigns that are more powerful, more relevant, more effective, and more cost-efficient. Change your marketing message with the market and before your competition. Never again waste your marketing dollars by tossing inventories of generic literature that have quickly become outdated. With a 1:1 marketing approach you promote your products and services directly to an individual—targeted personalized communication that will make your customers feel individually valued. Companies can build up profiles of customers by gathering information about their buying patterns and habits from existing digital information such as credit card transactions or customer loyalty schemes. Direct marketing can then be used to complement their spending patterns and interests. Tracking can better define the customers you want, and want to keep. So join the revolution and lead the market armed with Digital Printing’s advantage.
