Lead Generation is a topic most businesses are familiar with. Tools on the Internet can greatly enhance a business’ ability to bring in pre-qualified prospects. Every business needs a Lead Generation System, but the essential habit businesses should nurture is to be able to use that system in conjunction with other strategies and systems. It’s not a standalone – it should be part of the overall strategy. Many businesses confuse an actual Lead Generation System when, in fact, what they really have is simply a way to collect names and …
Read MoreSocial Eye for the Smart Guy (or Gal)
They say a picture is worth a thousand words. How many likes is it worth? Or Retweets? Eye-catching images are essential to a successful social media engagement strategy for any business. Recent HubSpot data indicates that Facebook posts with images generated 53% more likes and 104% more comments than the average post. If you’re a business, you simply can’t underestimate the importance of useful, compelling images to go along with the written content they push out. There is a challenge to finding the right image content all the time. Sometimes …
Read MoreWhat’s Your Super Bowl Game Plan?
Super Bowl Sunday is upon us, and this weekend more of us than not will be watching the big game. And as anyone but an NFL newbie would know, this is about more than the game: It’s about parties, ono food spreads, family and friends getting together, a star-studded halftime show, and of course: the commercials! Buyers, vendors, and marketers will all be paying even closer attention during breaks in the action to see which companies come up with the catchiest, wittiest, most viral commercial spots. There’s more sashimi on …
Read More3 Ways to Make Your Business Card Stand on Edge
Business cards remain the most common way of exchanging contact information with new and potential clients. In that small piece of printed space, you have a chance to gain exposure and impres upon a new acquaintance some of the qualities that make you unique. It is part of a first impression, and you should never take it lightly. But what makes a successful, effective, great business card? Clear, visual display of the essentials. Never lose sight of the functional purpose of a business card: to provide contact information. Consequently, it …
Read MoreRotary Holding Global Peace Forum in Honolulu Jan. 25-27
The Rotary Global Peace Forum is taking place this weekend at the Hawaii Convention Center. for It’s a chance for people of different ages from different parts of the world to gather to share ideas and develop strategies to progress toward a more peaceful world. Honolulu’s forum is encouraging the next generation of leaders to leap into the limelight and share their dreams for next steps in the journey prix pfizer viagra. Holding it here in Hawaii is only natural given the melting pot of different cultures, races, religions. One …
Read MoreDrive Consumer Interaction in the Store Aisles
Mobile phones are the one electronic device that most of us carry at all times. It’s a common sight to see people out and about, in their daily lives, with cell phones out and noses down, skimming through content as they walk, talk, shop, and eat. Ubiquity, thy name is mobile device. And among those cell phone users, approximately 35 % in the U.S. are using smartphones, which come equipped with cameras, operating systems, and offer a richer, more sophisticated user experience. Smart businesses are tapping in to this demographic …
Read MoreFind Out How to Obtain USPS Discount for Mobile Coupon in your Direct Mail
We told you last month about the USPS and their upcoming mailing promotional discounts, and tomorrow is the start of registration to obtain the first discount. The Mobile Coupon and Click-to-Call Promotion will run from March 1 – April 30, 2013. This promotion provides an upfront 2 percent postage discount on the integration of mail with mobile technology – it will drive up the value of direct mail. First, it combines the power of print and digital for customers. Second, it will drive consumer awareness and increase usage of mail …
Read MoreHow to Handle an Unhappy Camper on Social Media
A calm demeanor, quick fingers, taking a moment to inhale, exhale, and the respond politely. These are the hallmarks of an effective process for handling those unavoidable “unhappy campers” that pop up in your social media world from time to time. Generally speaking, the grumps can be clumped into two categories: A person who honestly sought a satisfying experience with your product, however a poor experience left this person in need of venting and in search of a solution from your end to make things right. Someone who employs social …
Read MoreWhat’s the Story? Give Your Brand a Starring Role
Social media presents an opportunity for you and your company to shine a light some of the aspects unique to your team. Part of that is sharing your brand story and vision behind your business goals, and both are details that can serve to draw customers to a tighter allegiance to your brand. A brand story envelops your mission as a company, your culture and your history. Some of the questions this might answer are: How did you get started? Why do you do what you do? Where are you …
Read MoreSupporting our Hawaii Community Every Step of the Way
At Hagadone, we uphold our role as a member of the community in every sense of the word. And that includes a responsibility to give back where we can, and improve the lives of others beyond just the printing, digital, graphic and marketing services we provide to Hawaii’s businesses. When it comes to charity, we have a diversified giving strategy. Much of it is in-kind, through donated or discounted printing services for Hawaii nonprofits. And as a percentage of income, our total donations constitute one of the highest percentages in …
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