We’ve all been hearing the back and forth push and pull saying “Social Media is dead” / “Social Media: gotta do it!”; back and forth, on and on… So Which is it?? And how do we know before we sink all our hopes and dreams on a Facebook campaign?!
Well the secret is simple and easy on that one: it’s not able basing everything on one media, it’s about diversification. That being said, let’s come back to topic: is it dead or not?
Social Media: Pro-Life AND Pro-Choice
We just saw a pretty insightful article on SimplyZesty that helped to make the outcome a little more clear.
“[…]Social media is far from finished. Although the fundamentals of how we understand and approach it mightn’t change, we are only now beginning to see the outcome of these social layers; only really beginning to see what societal shifts these layers can support and the instigating role social media can take in modern society. Having successfully facilitated concepts such as collaboration, crowd-sourcing, individuals as media, two-way communications and real-time information, we are now ready to really experiment with these and see what we can achieve. This applies for brands as much as it does for societies as a whole.”
Read the full article here on SimplyZesty.com