Custom publishing is a simple concept, yet also one that has the potential to be extremely effective for a company.
Unlike traditional print advertising where companies advertise their products and services in leading magazines, custom publishing takes a different approach to the same concept. Using custom publishing, companies start their own in-house magazines instead of advertising in other companies’ magazines.
When you advertise your product in another company’s magazine, there are a lot of disadvantages when it comes to branding. The biggest disadvantage is the regular expense which almost always will never be able to be reduced.
Having your own custom magazine gives you more than just a material to advertise, it gives you a great medium to tell your customers and potential customers more about your company and product.
Talk with us and we can guide you through steps to see if custom publishing or content marketing is the right approach.
In choosing a partner for your custom publishing needs, make sure they are able to offer an awareness or some type of familiarity with your industry. Explore their other publications and see what types of subjects they’ve covered in the past, and what the background is of their editors.
Are they able to position you as an experts and publicize your expertise through multiple channels, where appropriate, including publications, e-newsletters, research papers, etc. Will they help get your custom pub off the ground?
Do they already service other custom clients (with whom you are not competing) in your subject area? If so, consider sharing content among publications to lower costs?
These are just some facets to consider when determining whether custom publishing is right for you, and where you should turn to for help in getting it done.
