As we mentioned in our last Digital Ink post, the USPS is hopping on the mobile barcode bandwagon for direct mail, providing opportunities for marketers to be more successful with traditional integrated marketing campaigns.
To that end, they’ve released a 2013 Mailing Services Promotions Calendar that includes six promotions designed to generate continued interest in the various uses and benefits of mobile bar codes. Do yourself a favor and look through this offering so that you can better prepare for the year ahead!
The first promotion is scheduled to run from March 1 – April 30, 2013. It’s a Mobile Coupon/Click-to-Call special. This promotion provides an upfront 2 percent postage discount on the integration of mail with mobile technology and will promote the value of direct mail in two ways. First, it will encourage customers to integrate hard-copy coupons in the mail with mobile platforms for redemption. Second, it will drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality. Registration is Jan. 15, 2013, to April 30, 2013.
Digital experiences are meaningful everywhere and the portable nature of the mobile phone unlocks the ability for consumers to access digital experiences anywhere. QR codes let consumers launch contextually relevant digital experiences, crafted by the marketer to meet the consumers’ needs. Brands must think beyond the impression and extend the value of their media by serving contextually relevant, sticky digital engagements to meet their marketing goals.