Hagadone, Hawaii’s largest commercial printer and leading source for comprehensive business marketing, mail and communications solutions, announces that Leianne Pedro has been hired as the company’s new Vice President of Sales/Marketing. Her first day is June 11.
Pedro comes over to Hagadone from Pacific Business News, where she served as Director of Business Development / Audience Development. Her new role with Hagadone will encompass responsibilities over strategic planning for key accounts, new business acquisition, seeking out and leading on new growth opportunities, and overseeing all of Hagadone’s sales divisions: commercial, publications, mailing, marketing, specialty, electronic media and digital printing.
“We are very excited to hire someone of Leianne’s caliber and experience,” said Clint Schroeder, president of Hagadone. “Leianne has deep local roots and passion for Hawaii. Combined with her strong ethical business principles, we know she will be a perfect fit with our company and be a strong, effective leader for our sales staff.”
Pedro’s background at Pacific Business News, and before that the former Honolulu Advertiser, saw her progress through a series of promotions, culminating in her management of a staff of more than 70, employees, including supervising a sales force of more than 40. She managed a division of over $18.9 million in revenues while taking the lead on all forecasting, market analytics and sales team training and development programs.
More than 150 applicants were the initial response to Hagadone’s first job opening.
“We were amazed at the response,” Schroeder said, with regard to the reams of resumes that poured in. “It was absolutely essential we find someone local, with a strong business network and excellent reputation in the community, someone whose business ethics matched our own. We found that in Leianne, and we couldn’t be more pleased.”
And the new hire is equally excited about the new opportunity to distinguish herself further in the community.
“I recognized at Hagadone an opportunity and a challenge. I’m excited to be able to work for a company so well-known for their quality, leadership in their industry, and commitment to community. Being local, that means a lot to me. And as someone who’s motivated by taking on new challenges, this represents a larger role and I can’t wait to get started,” said Pedro.
The announcement also signals a slight restructure within the sales division of Hagadone. Dawn Hirayama will assume the role of Sales Operations/Mailing Director, and Susan Chinn will step into the position of Marketing/Major Accounts Director. “As we transition into a new era at Hagadone, it is critical that we have the right people in the right roles. As Leianne prepares to lead the department, we need to be able to offer the highest level of support, and access to the best talent Hagadone has to offer,” said Schroeder.
For over 25 years, Hagadone has been a trusted, local business partner. They provide clients with innovative design services, high-quality print and promotional products, and are one of the largest mail houses on the island; allowing for a complete package of services. They also lead the charge in PrintGreen efforts with Carbon Offset, a Solar Output, and Community Recycling programs. Additionally, every second Saturday of the month, Hagadone opens up its recycling bins to accept any and all junk mail and magazines from the public.